Privacy

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Dear Readers,

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                                                                                                         Yours Truly, Gisselle

                                                   Online Data Collection

What is Online Data Collection? :  

     Online data collection allows companies to gather information about users in order to understand the reader’s demographics, interests and needs.  Online data can be collected through different methods from online surveys, advertisements, emails, online purchases or social media.

Benefits of Online Data Collection:

·         Data Collection utilizes behavioral targeting to identify what information to display to particular users. It benefits the readers because it informs them of a new product or a website that they might be interested in.  For example, have you ever been on your Facebook page and suddenly and ad appears for “Victoria’s Secret panties”? this ad may be shown to you by an advertisement company because you fit the “niche” of the product. You are probably a female between the ages of 18-45, who shops online, has been browsing for lingerie or a previous customer from Victoriassecret.com . By seeing ads or receiving emails of products and services that fit our demographics and likings, we may find a sale or information on a new product that we are actually interested in.

Privacy Concerns:

·         One of the biggest concerns online users may have is that online data collection companies will store and misuse this information without their permission.

Issues:

·         Data collectors can record your IP address, where you are seeing the ad from, how many times you have seen the ad, the version of the ad you need to see.  This information will be stored in their servers and will be used to either send out emails to you, show ads or customize their website or product to make it more appealing to you. The issue arises because these websites are not notifying users that they are being recorded, or they offer a very easy way to opt out.

·         Certain websites add cookies to track if the “users” that click on the ad actually purchased a product or how many times they were exposed to this ad before they purchased. This can be seen as a violation of privacy for users who want to keep their consumer information private from companies.

·         There is no evidence that proves that Data Collection companies ever deletes this data or how long is the date stored in their surveys